3 Top Marketing Trends of 2025
It's 2025 and this is your brand's year to take off and hit your goals! Improving your marketing and customer retention strategies should be top of mind in order to do that. While there are tried and true tactics to ensuring your customers are well taken care of, here are 3 trends of marketing in 2025 that should be top-of-mind.
1. User generated content (UGC) organically improves brand awareness
This type of content is a great way to improve brand awareness and acquire new customers. This can be posts of your product on social media from customers, potential customers, influencers, or others. It's like word-of-mouth marketing and can feel more organic to your audience. This strategy is a cost-effective way to promote brand awareness across your target audience. According to Gartner's marketing predictions, over 80% of consumers believe UGC improves product discovery, brand trust, and experience [1]. UGC can also assist a brand in meeting the customer's demand for authenticity. In 2022, a poll listed "Authenticity" as the third highest value U.S. consumers identify with.
While this is usually on social media, UGC can also be repurposed, with the consumer's consent, across other channels like paid media, email marketing, and more.
2. Small scale community efforts have big payoffs
Community building is key for customer retention and 82% of consumers are more likely to purchase new products from a company with an engaging online or in person community [2]. In a post-COVID world, it's important that brands meet customers where they are and in their communities. According to TINT's State of Community Marketing in 2024 report, a whopping 78% of consumers say interacting with a brand's online community makes that brand more "top of mind" when shopping [3]. Bringing a brand off of a screen and into the real world or at least a virtual one makes consumers feel closer and more loyal to a brand.
There are plenty of simple ways to do this whether it's creating an online exclusive community or an in person event. Make sure your brand is top of mind for your core customer. This will also improve word-of-mouth marketing and UGC opportunities.
3. Personalization is the key to standing out
When it seems like it's hard to get your brand to stand out, personalizing the user experience can be the key to getting users to come back over and over again. One way a brand can personalize the product is by building a community, as we talked about in #2. When your product becomes embedded into a community, it's like you're saying "We see you and we get you" to your target audience. Another way to personalize the experience is to improve the data used in email marketing and user journeys. There are simple ways journeys can tell a user "I see you" like welcome series, emails based on previous purchases, and abandoned cart flows.
References
[3] https://www.go.tintup.com/hubfs/Downloads/TINT%20-%20State%20of%20Community%20Powered%20Marketing%20-%202024.pdf
